Both sides said the move was amicable and Mitchell is now heading to Canada to become a ski instructor.

Applecart sales will be handled by sales executive Siobhan Daukes.
Mitchell joined Fresh earlier in the year after a spell living in Australia. He was previously with Turning Point Technologies.

His exit has led Alwan Colour Expertise to reconsider the distribution of its CMYK Optimizer software, of which Applecart is the UK distributor. Both firms said that the product, despite the potential to cut ink costs, needed extensive proof prior to purchase.

Four copies have been sold and several large printers are looking at the software.