The installation takes visitors through six key areas of the newspapers production from newsgathering to printing, and depicts how each of these has changed in the titles 100-year history.

Video screens compare footage of production scenes, including plate-making, printing and bundling, from the 1920s to the present day. And visitors can take part in an interactive print manager game, sponsored by the BPIF, where the aim is to print and despatch 2.6m copies of the newspaper.

Morgan said the Mirror, the worlds first mass-market tabloid, had a unique heritage and had always been at the forefront of new production techniques. In terms of innovation, this exhibition is a testament to what we have done, he said.

1.5m visitors are expected to visit this exhibition in the next six months and that will certainly be the biggest audience weve had for a long time, Morgan joked.

The exhibition, which is also supported by the BPIF, Quark, Stora Enso, HP, TNT Newsfast and Ferag, will run until April 2004. A Century of News, a commemorative book published by Contender Books and printed by CPI Bath and Glasgow, is also available.

Story by Lauretta Roberts