Media Round-up

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28 October 2010

Print buying

We bring you the buzz from the wider media sphere, across the world and across the web. This week: OK! TV launches on Channel 5; Asda revamps own-label offering; OUP promotes Read at Home Series; Primesight pushes premium outdoor sites; Cond Nast opens own newsagent

Desmond's OK! TV achieves slight lift for Channel 5
Channel 5 launched its magazine tie-in show 'OK! TV' last night to an audience of 449,000 viewers and a 2.1% share of total viewing.

Asda draws up plans to revamp own-label lines
Asda is planning a major own-label push, with a focus on its premium and economy food brands, as well as the launch of its first premium homewares range.

Oxford University Press hires Prova to promote Read at Home Series
Oxford University Press (OUP) has appointed Prova to relaunch its Read at Home series in the consumer media, following a competitive pitch.

Primesight to push premium outdoor sites
Outdoor company Primesight is to launch a new premium offering in high-profile city locations across its UK estate.

Condé Nast to open London newsagent
Luxury magazine publisher Condé Nast is launching a London newsagent, which will sell more than 110 of its magazines from around the world.

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