Marie Claire bids to boost readership with mini-mag campaign

IPC Southbank aimed to boost its readership over the weekend by creating a 52pp taster version of <i>Marie Claire</i> for distribution with the Saturday edition of <i>The Times</i>.

The distribution marks the largest sampling campaign the magazine has undertaken and will be followed up with a campaign with Look magazine in the North West in June.

The mini magazine is 280x235mm and for The Times campaign will be printed in a 716,000 run, while the Look project will be a much smaller 35,000 copies.

Publishing director Justine Southall said: "The mini magazine is a fantastic showcase of our content... and this partnership with The Times is a great opportunity for their readers to rediscover the brand."

Marie Claire and the mini magazine are printed by Wyndeham Heron.