The company has teamed up with Profit Improvement Programmes (PIP) for three customer seminars and will organise additional sales programmes for printers if there is enough support from customers.

Litho Supplies joint managing director Gerry Mulvaney said: In the last year especially there has been this big downward pressure on price. The industry has invested heavily and should be selling on quality and service, but its getting beaten up on price.

He said Litho Supplies would contribute towards the cost of running seminars designed to help printers negotiate around customers needs rather than price alone.

No one is taught how to sell at printing college, but its a skill that can be learnt. Dont forget that I have an ulterior motive if our customers can increase their prices, maybe I can increase ours, added Mulvaney.

If enough support is generated, the sessions will be held by PIP managing director David Barnfield, who has extensive experience of the print and paper industries having worked at DS Smith, Horsell Graphics and Smith Anderson.

Contact: Litho Supplies 01332 873921.

Story John Davies