The product is supplied by distributors Positive Focus and carries personalised text, graphics and effects. It was launched at Digital Print World in October.
PatonBrown Direct Mail IT manager Peter Arundale said: "We needed personalised images but wanted a package that allowed us to build on our creativity, not simply using pre-packaged effects."
LetterWorks financial director Karen Brown added that the image personalisation package had an easy learning curve and more creativity than rivals.
LetterWorks, PB Direct Mail install uImage
Manchester-based PatonBrown Direct Mail and LetterWorks in Reading have become the first two UK companies to install uImage, the image personalisation software from XMPie.
