Koeckeis said: "In October we will present roundtable seminar programmes throughout major cities in Europe and explain how innovative direct mailing applications can effectively integrate colour for high-impact variable mailing or transactional documents."
The company is developing Host-2-Post, a workflow encompassing data input through to final output.
"We want to bring colour into the production market, showing that it's easy and cost effective to create colour mailings from scratch," he said.
He will report to Versamark Europe's chief operating officer Itzhak Savariego.
Story by Jez Abbott
Kodak promotes DM system
Kodak Versamark has charged its new European director of marketing Robert Koeckeis with promoting the advantages and affordability of full colour personalisation for integrated direct mail and transactional print.
