Keyprint in Cheadle Hume, Cheshire, is to get the Indigo TurboStream that was used to print the Print UK Daily at last week's show.
Managing director John Bowring is staking Keyprint's future on digital print and is removing one of his Heidelberg GTOs to make room for the TurboStream. If it is a success, he plans to take out his other GTO and add an UltraStream.
"I will be completely digital or bust - and I'm not going bust," said Bowring. "The future is digital. I've got 20 years left in the business - if I don't go digital I'll go out of business."
Keyprint has been producing short-run colour work on a Canon CLC 500, but felt it needed higher quality and extra productivity. "I've been looking at digital since it was launched, but it has to be Indigo. I haven't even considered toner-based machines," Bowring said.
The firm is also investing in an Internet-based print ordering and submission system i-Way.
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