K2 founder and chairman Kevan Coleman said: "The business has been undersold for years and I want a young team to take responsibility and put us firmly on the map."
David Brandrick, who began his career at K2, has joined as business development director from Ashprint Press, where he was managing director.
Amanda King becomes business development manager for London and the south-west, after leaving Orchestra Group.
"I'm looking forward to her aggressive sales style, and she's got a wealth of experience," said Coleman.
Jeremy Fisher has also joined from Orchestra Group as business development manager for the South West.
Have your say in the Printweek Poll
Related stories
Latest comments
"Gosh! That’s a huge debt - especially HMRC! It’s a shock that HMRC allowed such an amount to be accumulated."
"Whatever happened to the good old fashioned cash job! At least the banks didn't take 2-3% of each sale. After 30 odd transactions that £100 quid you had has gone."
"It's amazing what can be found on the "web" nowadays!"
Up next...
Major incident was declared
Landmark former printworks destroyed in blaze
Discussions are continuing
CWU updates on USO reform
First industry job was at Xerox
Tony Lock retires after more than three decades in print
Two new additions