Inspirwood spreads rainbow positivity

Inspirwood's personalised rainbows
Inspirwood's personalised rainbows

Wood-printing company Inspirwood has launched a printed wooden rainbow campaign to support charities and spread cheer during a challenging time.

Using its Mimaki JFX200-2513 LED UV flatbed printer in combination with carpentry, laser cutting and CNC techniques, the Teignmouth-based firm has produced rainbow keyrings printed on sustainable birchwood.

They can be personalised and ordered on Inspirwood’s website and cost £4 each.

All profits go towards charities Age UK, NHS Charities Together, and a local foodbank, with the ‘Show you care and gift someone a rainbow’ campaign aiming to raise £100,000 total.

In the first week of the keyrings being available, Inspirwood received around 300 orders.

Pete Williams, creative director at Inspirwood, said: “We’re hoping to spread a bit of happiness and positivity.

“We have a friend who works for the NHS in Torbay and we felt really bad she was working her socks off doing long days while we were doing not a lot really.

“We have other friends working in supermarkets and postmen out there, we felt a bit inadequate, so my wife Kate and I decided to do something.”

Inspirwood began as a graphic design studio but has focused on printing and decorating wooden substrates since 2012.