HP ‘reinvents’ its Latex range at Fespa

HP has launched two mid-range Latex printers at Fespa as well as a series of enhancements to its PageWide printers and an automated feeder for its flagship HP Scitex 17000.

The new 180sqm/hr 3.2m-wide HP Latex 3600 and 3200 have the same list price and offer the headline speeds and image quality as the 3500 and 3100 machines they replace, but due to a significant number of enhancements they offer a 30% productivity boost on the old machines.

“A lot of the focus was based on improvements requested by customers. Some of the very heavy installations, where customers are producing huge volumes, gave us a lot of good feedback,” said Michael Smetana HP head of marketing, Graphics Solutions Business EMEA.

“With these new machines, we are reinventing the mid-volume portfolio.”

New features on the six-channel machines include a special tiling mode, offering full colour consistency for tiled jobs and reduced media wastage when changing media type. The company has also further enhanced ease of use and automation, which means one operator can now comfortably operate up to four of the roll-to-roll devices.

HP has also improved the 3600’s ability to run overnight by beefing up the roll feed mechanism so that it can handle single rolls up to 300kg or two 200kg rolls and enlarging the ink tanks to 10 litre. Both devices also feature a new automated printhead maintenance routine.

Both also now feature HP Service Centre, which analyses live data to predict technical issues and minimize downtime.

“All of these combined means the machines can truly run 24/7 if you want them to, because we have enhanced uptime and performance” said Smetana.

The superseded 3100 and 3500 machines are field upgradable to the new 3200 and 3600 specifications respectively. The new range is priced between €200,000 and €300,000 and both can be seen running live on stand A1-D15.

HP is also using Fespa to launch a flexible media loading kit for its flagship €1.6m HP Scitex 17000 industrial flatbed. The €60,000 upgrade enables fully automated loading of material from 115gsm up to corrugated board.

It is also demonstrating an expanded HP PrintOS, it’s cloud-based operating system originally developed for Indigo machines, which is now compatible with the Latex and Scitex machines.

As well as a number of software enhancements for its PageWide XL portfolio, which it dubs ‘advanced suite’, including a one-click print function for common formats, HP Click, the company is also showing a new entry-level inline folder for its PageWide XL 4000/4500 and XL 5000 machines at Fespa.

Finally, its Fespa stand is also being used for the European launch of its new Print and Cut range, which was announced last month as well as the launch of an extended range of HP accredited soft-signage substrates.