Green, who was previously new business salesman for rival MIS firm Radius, joined at the start of August.

"Dims had been wanting a UK presence. I came along and the timing was right," said Green. "Lots of people have heard of the product but didn't realise how good it was."

He said that the firm had a great many proposals out with UK printers, some of which were close to completion following leads from the MIS show in February and at Drupa.

European MIS firms have started to see the potential of the UK market, German firm Hiflex is also moving into the UK (PrintW