Opened in July, the leased space is strategically located at 43 Tanner Street, which runs between Tower Bridge Road and Bermondsey Street. The group said the addition of the office would further solidify its commitment to innovation and collaboration.

Due to its proximity to many clients, the office will act as Go Inspire’s digital and CX hub. It is a suitable space for hybrid working and the group said clients and team members are invited to use it as a collaborative space.

The decision to expand into London was also aligned with the group’s vision to create a hub for innovation outside of the Midlands. It said that as part of its continued investment plan, this move “opens vast opportunities” for recruitment outside its traditional catchment.

Dimitri Kyprianou, group MD of Go Inspire, said: “This new hub will serve as a dynamic platform for collaboration and creativity, to inspire and shape groundbreaking marketing strategies.

“By establishing a physical presence in London, we can now be even closer to our valued clients, ensuring that we provide on-hand support and embrace the power of face-to-face interactions. It's further proof of our dedication to expand into new arenas.”

Two staff have moved over to the new office so far, with more to be added – a mix of existing staff and new people.

Kyprianou became group MD of the company in June, when Patrick Headley stepped down as CEO after 30 years with the business.

Go Inspire, which was sold to Xerox last year, has a £90m-turnover and employs more than 400 staff, predominantly working across two factories in Leicester and Kettering.