Geoff Neal Litho boosts finishing offering following company expansion

Print and direct mail firm Geoff Neal Litho has bought a raft of new finishing equipment and expanded its site as it aims to become a "multi-platform printer".

The Middlesex-based printer has added 745sqm of space by taking over an adjacent business unit and invested in a six-station Heidelberg Stitchmaster ST3300 and a Buhrs 3300 enclosing line.

The extra unit has increased the 48-staff company's floorspace by more than 60%, giving it room for additional kit investment, which managing director Sam Neal suggested could lead to a foray into digital print.

"The future of the company is as a multi-platform print service provider, spanning B1 and B2 litho and full colour digital," he said.

In addition to its new equipment, which replaces an older Stitchmaster and Buhrs line, the company has moved its two Stahl Folders and Polar Guillotine into the new unit, which has freed up considerable space in the printer's pressroom.

Geoff Neal, chairman of the £7m turnover company, said that the Stitchmaster, supplied by Atlas Machinery, will prove twice as productive as the old machine, while the new Buhrs enclosing line, from Mailing Technology & Support, will offer triple the productivity of its predecessor.

He said: "We originally wanted a six-station but didn't have the space. We chose rebuilt kit as the market is very competitive and we didn’t want to land ourselves in a great amount of debt.

"We can now do more work in house, which helps us keep a tighter grip on costs and time it takes to do each job."

Sam Neal added: "We also needed to change because of our delivery times. Customers wanted jobs in two days when we could only do them in three. As a result, we had to turn work away."

According to Geoff Neal, the latest spend at the company comes off the back of employing five extra office staff.

"When there was a lot of doom and gloom around, we calculated and said what would happen if we were to lose 20% of our business and have to make redundancies," he said.

"It would not have been sustainable so we have redoubled our efforts across the company."