14,036 unique visitors attended the events, held at Messe Berlin from 6-9 May, surpassing 2024 figures by 10.5% and similar to the numbers seen in 2023. Total attendance, including repeat visits, was 23,061.
Visitors travelled from 126 countries, with the largest audiences coming from Germany, Poland, Italy, the UK, The Netherlands, Czech Republic, Spain, France, Switzerland, and Austria.
87% of visitors held decision-making positions, with 71% being directors, CEOs, owners, or managers. The collective median budget was €2.9bn (£2.45bn), with 40% of attendees planning to invest in technology in the next year.
Visitors said they particularly enjoyed the SmartHub Conference speaker sessions, the line up of features, and the wide array of printing and signage technologies on display.
European Sign Expo 2025 welcomed its largest exhibitor line-up, while the third edition of Personalisation Experience introduced its new SmartHub conference feature.
Narenda Dadid, group chairman of DCC Group, said: “I come to Fespa to discover the latest opportunities and developments in the industry. The event is the ideal platform for uncovering what the future holds, expanding our knowledge and learning more about the industry from exhibitors across the world.”
Felix Hartz, founder and CEO of Sygns, added: “My decision to visit European Sign Expo in particular stemmed from looking for new innovative suppliers of traditional and new signage. The event welcomes so many suppliers from across the globe with different goals and approaches.”
Michael Ryan, head of Fespa Global Print Expo, said the feedback it had received on the 2025 events, which ran with the strapline ‘Where Visionaries Meet, had been “phenomenal”.
“From exhibitors and Awards winners, to conference speakers and visitors, it’s clear to see that Fespa Global Print Expo and its co-located events provided an exceptional platform for Visionaries to meet and explore opportunities.
“As a result of returning to Germany, we saw a 44% increase in German attendees and a 117% increase in Polish attendees in comparison to Munich 2023.
“In addition, there were well over 100 product and technology launches, networking – and so much more. Having the opportunity to connect with members of the print community from across the world, supporting the growth and development of not only their business, but the wider industry, is what it’s all about.”
The 2026 Fespa Global Print Expo and co-located European Sign Expo and Personalisation Experience events will take place at the Fira de Barcelona, Spain, from 19-22 May.
Next year’s show will also welcome back Sportswear Pro for its second edition. Other features already confirmed include World Wrap Masters and Club Fespa.
A full analysis of this year’s show and its key news and trends will feature in our Printweek briefing in the June/July issue of the magazine, out later this month.
