The Pop-Up Lucky 3 cards are part of the Daily Mails and Mail on Sundays latest game promotion, which will also be managed by Europrint.
Europrint sales director Andrew Gray said: We came up with the idea and design. We also manage the day-to-day running of the promotion and the claims.
Gray said the pop-up cards were web printed before being over-printed with a variable data number, but he refused to give the exact production details or the quantities involved.
It was a big job particularly as there was a lot of variable data. There are a lot of different combinations, said Gray.
Europrint has also produced newspaper promotions for the Daily Mirror, the Sun and the Daily Record as well as a number of newspapers worldwide.
Its client list includes Tesco, Safeway, Burger King, Cadburys, Heinz and Coca-Cola.
Story by John Davies
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