The range was designed to meet printers' specific requirements, and the latest promotion will target press handlers by empowering them to give tailored feedback to the paper merchant group.

"The 'You have more power than you think' campaign puts the power back in the printers' hands and gives them more influence over the brand," said managing director Toby Marchant.

In return, the feedback from printers will be analysed to determine their future requirements and improve the Hello range.

To support the campaign, a number of creative tools have been issued, which include a dedicated Hello website and paper guides.