The offer entitles existing Epson owners to buy the Stylus Pro 9600 at a 750 discount for 3,745 plus VAT and the Stylus Pro 10600 at 5,995 plus VAT, a 1,000 discount. All of Colourgens 40 Epson resellers throughout the UK will offer the discount until 31 December and customers are also able to keep their existing printer.
This is the first time Epson has offered a loyalty bonus to users and its a way to try to build awareness of the new UltraChrome ink sets these printers use, said Colourgen marketing manager Melanie Enser.
The 10600 uses the UltraChrome six-colour ink technology. It also includes interchangeable Photo and Matte Black inks for its photo, proofing and art applications. The 9600s ink set includes a worlds first Light Black, which improves its grey scale gradations.
Both models are targeted at printers of high-quality fine art and photographic image displays, plus repro users.
Have your say in the Printweek Poll
Related stories
Latest comments
"And here's me thinking they bought the Docklands Light Railway."
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."
Up next...
Customer demand increasing
A4 Laser Labels expands with larger site and kit investment
Price rises in US 'to at least partially offset' costs
Cimpress withdraws guidance due to Trump's tariffs
Proceeds to be invested in growth strategy
James Cropper sells some specialist IP
Making changes to limit tariff impact in US