Disability Act signage boost

Printers will be handed the opportunity to sell their retail customers more in-store signage work from this October when a new part of the Disability Discrimination Act (DDA) comes into force.

The Act dictates that in-store environments must be accessible to and navigable for disabled people, which means retailers must consider the placing of permanent signage.

Earlier parts of the act cover access to information, which means that retailers have a legal responsibility to make sure that temporary signage, such as sales promotion mechanics, must be accessible to all. The upshot leaves retailers considering the need to produce signage and promotional materials in different sizes and formats.

Royal National Institute for the Blind head of contracting and consultancy Tony Gibbs described the Act as an opportunity for printers to improve their customer service by informing and advising retail clients and to sell more.