Conqueror was one of 52 brands awarded 2002 Superbrand status by Superbrands, an independent authority on branding comprising of eminent figures in the branding, marketing and business communities.
Conqueror brand manager Sarah Flower said Arjo Wiggins would look to carry the Superbrand status symbol on its promotional packaging and website, and would send a global mailout to its merchanting partners to inform them of the brands new status.
"It is a tremendous achievement after our work in re-positioning the brand last year," said Flower.
Conqueror was restructured into five sub-brands last year.
Have your say in the Printweek Poll
Related stories
Latest comments
"Gosh! That’s a huge debt - especially HMRC! It’s a shock that HMRC allowed such an amount to be accumulated."
"Whatever happened to the good old fashioned cash job! At least the banks didn't take 2-3% of each sale. After 30 odd transactions that £100 quid you had has gone."
"It's amazing what can be found on the "web" nowadays!"
Up next...
Replacement 'will be operational later this year'
Walstead makes decision on Bicester 64pp
'Ridiculous decision'
Unite “prepared to fight” on proposed DS Smith site closure
Also helps mitigate volatile energy prices
