The Manchester digital printer produced the six-sheet jukebox posters on its Inca Digital press.
They all incorporate three-dimensional buttons, which when pressed activate encased electronic devices allowing people to listen to the phones MP3 player, FM radio and ringtones.
Kingsway Press in West Drayton also printed 4,750 other posters for the campaign, located in shopping centres, train and underground stations, on buses, near music shops and in gym chains around the country.
It printed the two designs of six-sheet posters four-colour on its large-format five-colour Miehle SuperLite and backed up in three-colour on the reverse.
Other elements of the outdoor promotion include motion-sensitive talking toilet door panels, tube advertising and bus headliner panels.
Story by Rachel Barnes
Have your say in the Printweek Poll
Related stories
Latest comments
"Gosh! That’s a huge debt - especially HMRC! It’s a shock that HMRC allowed such an amount to be accumulated."
"Whatever happened to the good old fashioned cash job! At least the banks didn't take 2-3% of each sale. After 30 odd transactions that £100 quid you had has gone."
"It's amazing what can be found on the "web" nowadays!"
Up next...
Replacement 'will be operational later this year'
Walstead makes decision on Bicester 64pp
'Ridiculous decision'
Unite “prepared to fight” on proposed DS Smith site closure
Also helps mitigate volatile energy prices
