UK editor Maisie McCabe Tweeted this morning (17 July): “Such stories always prompt a variety of emotions but it will allow us to innovate what we do digitally, where the vast majority of our readers consume our content.”
The brand said on its website today that it will increase investment now in digital journalism, including a major website redesign due in early 2024 plus investment in data-led products.
This, it added, reflects audience habits, as the title’s online subscriber base “has grown significantly since before the pandemic”.
Campaign launched as a weekly print magazine in the UK in September 1968. Published by Haymarket Media Group, it now operates in nine markets globally.
All of the brand’s UK subscribers are reportedly now digital, with fewer than 20% opting to take the print version as well.
The print edition had a circulation of 6,500 according to the brand.
Declan Gough, senior business director at Campaign UK, said: “Campaign has been inspiring, informing and entertaining the advertising industry for more than 50 years.
“Switching to a fully digital model will enable us to continue to innovate how we deliver our content to best suit the needs of our audience and advertisers.”
The brand’s portfolio also includes daily email bulletins, a weekly podcast, and live events, including the Media360 conference and various awards events.
Campaign said its flagship editorial features such as its School Reports and Power 100 will still feature in digital form, while the programme of online content for its two subscription tiers, The Information and The Knowledge, will be expanded.
