We already have the capability to do twice the volume, said Hall. Its not often you come across a company with a 30-year track record in direct mail and fulfilment, which has all the skills in-house but hasnt marketed itself.

Hall spent the past five years at Polestar, firstly as managing director of Wheatons in Exeter, where he was tasked with turning around the company. He then took up the same role at Polestar Scientifica and latterly headed up Purnell until the beginning of this year.

Cirencester-based Brann Direct is part of direct marketing agency Brann Worldwide, but operates as a separate company. Hall will lead the on-going work with customers including Hilton, Lego, Volvo, Microsoft and Apple, and also identify new markets.

I will be working with the management team to grow the business to become a major player in the direct mail and fulfilment markets, said Hall.