A Royal Mail survey revealed overwhelming support for printed magazines in the business arena, with 92% of decision makers saying the future lay in printed trade magazines, which they found "as relevant as ever". Some 80% did not read online magazines and 70% took notice of ads in business titles.

"The study proves business magazines are seen as essential to professionals and are actively enjoyed," said Emily Travis, market development manager for publishing at Royal Mail.

PPA head of professional media Lucy Fairclough said: "This underlines the value of a highly effective medium."