Big Books to promote print to kids launched

The Print Education Forum (PEF) is launching its Big Books designed to inform schoolchildren about the print sector at the DTI today.

Big Books comprise five sets of large-format materials aimed mainly at primary schools but with teaching implications across a wider age and ability range, according to PEF.

The launch is the culmination of over two years work, which has been supported by the DTI. A number of big-name industry sponsors have also backed the initiative including: Polestar; Robert Horne; Heidelberg; Bovince; Metloc and the BPIF.

Additional products from the recruitment project including careers material, display stands, and web and CD-ROM support will also be unveiled.

More information will be posted at www.printweek.com when it becomes available.

Story by Lauretta Roberts