Launched on Tuesday (9 February), the new tool, which was designed by Arjowiggins’ creative partner North, comes as a dual box set and highlights perfect colour matches, complementary colour families and the opportunities for creative combinations within the different range finishes.
The A6 size box set comprises a Keaykolour box and a Curious Metallics box, each of which contains a set of specially-designed loose sample cards that showcase each range in its entirety. A choice of ten box colours are available for each range.
A die-cut design enables customers to change the top sheet to view different colour combinations, and each box in the set can also be used individually.
A selection of ten pairs of sample cards across the two ranges are printed with identical graphic designs using a variety of print techniques, including embossing, foiling and offset.
They highlight colour matches such as Metallics’ Electric Blue with Keaykolour’s Royal Blue, Metallics’ Magma with Keaykolour’s Chili Pepper, and Metallics’ Ice Silver with Keaykolour’s Pure White.
Arjowiggins head of marketing Jose-Anne d’Auvergne described the new tool as a “practical and interactive alternative to the traditional sample book”.
“Colour remains one of the key attributes of any creative paper and is very often the first criterion in the selection of paper for graphic printing or design,” she said.
“Our Keaykolour and Curious Metallics ranges exist beautifully on their own but have been carefully crafted to work harmoniously together.
“This new tool will enable customers to approach our paper ranges in a new way. The loose card format encourages customers to play with papers and colour; finding new and unexpected combinations that they may not have imagined with a traditional bound book. The new tool also uses less paper, making it a more sustainable option.”
Keaykolour is a collection of natural, wove textured, high-rigidity papers and boards in 48 mid-tone colours, arranged in nine colour families. It also includes a choice of 100% recycled products as well as a range of 13 embossing patterns.
With 30 colours, the Curious Metallics collection comprises eight families of muted and natural tints, along with a small number of resonant, contemporary colours, across a wide range of papers and boards.
The colour matching tool is available through Arjowiggins’ network of merchants and is available either as a set of two boxes or as two individual boxes.
