CambridgeFirst will be available as a printed edition, a website, a mobile site, and will use "multi-platform routes to market", according to publisher Archant.

The printed product will include paid-for copies, which will be backed up by free pick-up editions in certain areas, hand-delivered copies to target customers and personal delivery options.

More than 90 newsagents in Cambridge will sell the 40-page tabloid, which will have a cover price of 40p and will feature money-off vouchers in the early editions.

The newspaper launch, which took place last Thursday (27 May), comes at a time when the regional newspaper industry is looking for ways to increase advertising and cover price revenues.

According to an Archant spokesman, the company is using the concept of "different routes to market" in a number of locations.

Chief executive Adrian Jeakings said: "Now is the time. We are a progressive community media company and this is our chance to put many of our innovative theories and ideas into practice in a location [Cambridge] which, it is well-proven, welcomes such things.

"We believe this print, web and multiple routes to market approach for each strand of the brand is absolutely the way forward."