Applecart joins up with Adestra

E-publishing firm Applecart is to move into content distribution by email, SMS and fax after teaming up with marketing agency Adestra.

The partnership will enable the two firms, which already share a number of publishing clients, to combine their services for online publishing, marketing and distribution.

E-publishing has come into focus in recent weeks following US-based firm E-Ink's development of 300-micron e-paper that can hold images without the need for a power supply.