Adast has set-up a wholly owned UK subsidiary to boost its sales presence in the UK and push its DI presses.

Rotaprint, sole agents for Adast Dominant presses since 1994, was shocked to learn this week that the new distributor appointed to work alongside it is a newly-created subsidiary of the machines manufacturer ASA.
A spokesman was aware that Rotaprint would be sharing the agency with another company named Adast UK, but said, They never told us it was a subsidiary.
He expected the two agents would share work geographically, with Rota-print covering the south of England because Adast UK was based up north.
But Adast UKs marketing director Marlinda Conway poured cold water on this assumption with the news that Adast plans to open a 160,000 sales showroom south of London, possibly in Hampshire by early 2001.
Yorkshire-based Printech has already been engaged as service provider, and Sure Print Systems of Leicester is a sales agent. Negotiations are also underway with two more potential sales agents, one in Yorkshire and one in the Westcountry.
However, Conway said: We are not here to stand on Rotaprints toes. Its true their contract with ASA is under negotiation but it would have been anyway. Managing director William Conway added: We will work in close co-operation together.
He said Adast would concentrate on its DI and 8-series B2 presses. He added that the new PAX-DI generated a lot of interest at Drupa, and Adast UK expects to sell three or four in the UK in the first year.

Story by Tania Mason