TheMagicTouch collects innovation award at Trophex

TheMagicTouch has picked up the Best Innovation award at the Trophex exhibition in Birmingham's NEC for the second year running.

The Dunstable-based company was selected for its full-colour direct image transfer process, which enables the decoration of glass bottles and jars without having to apply a label.

The process involves printing the image in reverse with a white toner on top using the OKI C711WT laser printer and TheMagicTouch's own CPM transfer paper; the toner is then fused to the exterior of the glass using a standard mug press.

Jim Nicol, managing director of TheMagicTouch, said: "We introduced the white toner technology over a year ago and continue to find new and innovative applications using the same technology and heat press equipment.

"The ability to print to the quality we are achieving on the bottles is truly astounding and is great to be recognised by the visitors to the show and their online voting audience."

The transfer process is said to take under two minutes and cost from around 15p per full-colour transfer. The glass requires no special coating or prior preparation.

Last year the company collected the same award for its method of applying an image to flat glass, which involved leaving the paper attached to the glass, rather than transferring the toner from the paper to the glass.