Printeriors to explore print opportunities

Fespa has announced the speaker line-up for its Printeriors conference, at which experts will discuss the market and application opportunities in the interiors sector.

Speakers on Thursday 11 May will explore the benefits of using print as a medium for interior design, offering real-life examples of work on residential and commercial interiors.

Fespa divisional director Roz McGuinness said she expected around 50 people to attend the conference and advised Fespa visitors to pre-book to guarantee their place, although she added that delegates can also book on the day if spaces are available.

“Feedback from previous events has shown people really want the practicalities: they want to know 'how can we do this?' and 'what can we learn from our peers?',” she said.

McGuinness added the conference had been squeezed into half a day to give visitors a chance to explore the exhibition halls after the conference sessions.

“There will be lots of examples of print, from the great to the extraordinary, on vinyl, textiles, glass and wallpaper, and we’ll look not just on how people got started [in interiors] but on the wider themes and trends.”

Three main sessions come under the headings: 'Interior trends you'll be loving in 2017/18'; 'Inspiration hour, stand out from the crowd'; and 'Design beyond your eyes'.

Seven industry experts will focus on the intricacies and suitability of print in interior design applications.

In the first seminar on opportunities for digital print in home fashion, Jennifer Castoldi, chief creative director of Trendease International, will explain what makes going digital so appealing.

Ekaterina Yaschuk, owner and designer of London-based LED-wallpaper company Meystyle will examine the possibilities of LED wallpaper.

Textile and wall designer Birgit Spielvogel will look at analogue market demands and what is important for the growing digital print market.

In another seminar, on extraordinary designs using vinyl, Rich Thompson, president of AdGraphics, will focus on adding value by using printed vinyl on walls, windows, furniture, floors and ceilings.

Debbie McKeegan, creative director of Digetex, will look at the creative potential of textiles for interior decoration, while Niv Raz, head of Dip-Tech's architect division will look at glass.

The final session, called 'Design beyond your eyes', will focus on printer and end-user case studies on how projects can be brought to life using print.

Nigel Webster, director at PressOn, will share his experience of working with interior designers, while the seminar sessions will close with Jennifer Castoldi hosting a panel discussion.

McGuinness said: “As technology has evolved, so too have possibilities. Our line-up of industry experts will talk about the diverse ways print can now be used to create striking effects.”