The intuitive company has capitalised on the popularity of Apple’s App Store for its iPhone and iPod devices by creating a game that challenges you to fulfil customer orders by matching the correct printer to the corresponding ink and paper.
The reward for progress in the game? Discounts on products such as ink and toner, available, of course, on its website.
Mylan Le, customer service manager at PrintCountry.com, says: "We think good players should be rewarded for their time and skill. It’s possible to get up to $20 in store discounts using points earned in the game."
So point your browser here and see the results of true web-to-print.
Do you have a bright idea? Email tim.sheahan@haymarket.com
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"Sorry to read this, a big name to go down, hopefully a lot of the £1.8M was insured. We are recruiting operational staff & currently in-talks to assist the clients with immediate requirements."
"£1.8m !! Very big numbers indeed."
"Now black really is white. Ditching a product line with all its consequences for customers is now an award winning move. Priceless!"
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