The company gave a European debut to the high-volume inkjet machine at its international headquarters in Poing, Germany yesterday (25 January).

The full-colour web press can print on a web width of 540mm and Océ is pitching the machine at customers operating in the transactional, transpromo, direct mail and book-printing sectors.

Speaking at the event, Roland Stasiczek, international director of marketing continuous-feed printers at Océ, said the addition of the ColorStream 3500 cemented the company's status as the "biggest continuous-feed provider in the industry.

"The ColorStream 3500 takes the digital experience of Océ to provide a highly-flexible machine that is also low risk as it is based on proven technology," he added.

The manufacturer's new press can print at speeds up to 75m per minute, the equivalent to 505 A4ppm on a single unit configuration or 1,010 A4ppm on a twin model. The 3500 prints at a resolution of 600dpi.

Although the new machine is available in a four-colour configuration with the option to add a fifth or a sixth colour when required, customers can also opt for an entry-level mono model with the option to add colour further down the line.

Sebastian Landesberger, executive vice president of Océ Production Printing, said: "By consequently expanding our continuous feed colour family, we can cover the widest range of market requirements.

"The Océ ColorStream 3500 meets both full-color and monochrome demands, along with the need for efficient simplex and duplex printing."