The £21m-turnover business has opted for a B1 six-colour Rapida 106 with coater, a machine that complements an eight-colour KBA Rapida 106UV installed last year.
MSO's latest press purchase continues a capex programme that commenced in 2009 and while chief executive Dominic Walsh admitted that the market was still "flat", he felt it was right to invest.
"We are in a good position for future growth and, as such, we aim to achieve ROI within four years," he added.
According to Walsh, the decision to opt for the KBA came down to its array of features, such as its fully automated plate changing and DriveTronic SIS infeed system that helps eliminate manual intervention – all of which allow the company to respond to short-run market demands.
He said: "We have had to adapt our business model to allow us to achieve profit on short runs as well as the more traditional long runs.
"The KBA’s ability to easily switch from job to job through fast makereadies and with little waste means we can achieve this without compromising the high print quality that our blue-chip customers demand."
Have your say in the Printweek Poll
Related stories
Latest comments
"And here's me thinking they bought the Docklands Light Railway."
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."
Up next...

Customer demand increasing
A4 Laser Labels expands with larger site and kit investment

Price rises in US 'to at least partially offset' costs
Cimpress withdraws guidance due to Trump's tariffs

Proceeds to be invested in growth strategy
James Cropper sells some specialist IP

Making changes to limit tariff impact in US