High hopes for Sharp in Drupa debut

Sharp is preparing for its first Drupa showing with the theme 'Empowering Print Communication' in a bid to demonstrate easy and affordable digital printing.

On show will be the firm's mono light production systems, the MX-M850/950 and 1100, together with the high volume colour MX-6201N and MX-7001N systems. A selection of variable data, production print workflow and web to print solutions partners will also be displayed .

Sharp is targeting professional mono production which Edmar Perdon, general manager of marketing information systems at Sharp Europe, said had enormous significance for the business.

"We are delighted to be able to present these high-performance systems to a broad audience at Drupa. Our expectations of this trade fair are high and we look forward to presenting our new document solutions," he said.

Felicity Knee, product marketing manager of production printing systems, Sharp Electronics (UK), added: "The addition of the GBC StreamPunch and Plockmatic Squarefold Bookletmaker will enable Sharp to further improve the capability of these systems for a variety of production environments, such as in-house printers and print-for-pay operations, by adding yet more value for our customers."

She added that Sharp will also exhibit the new EFI Fiery MX-PEX3, the standalone print controller for the MX-M850/950 and 1100 systems, as an alternative to the current Sharp print controller.