The DMA aims to look into 2016 and beyond at its 'What's Next?' event, which will be held at Kings Place, London from 1pm to 5pm on 28 January 2016. The afternoon, which is aimed at senior marketers, agency leaders and brand chief marketing officers, will be broken up into three sections – creativity, strategy and data. The event will be hosted by Mark Runacus, partner at Karmarama and Chair of the DMA Awards Committee, and will also feature a panel discussion chaired by Google UK managing director Eileen Naughton. For more information, and to book tickets, visit: bit.ly/dma-event.