Take the 281,000 mailings for Sky. The client wanted a mailing suitable for DM and door-drop campaigns. Eclipse’s best minds homed in on a solution that combined peel-and-reveal with a brochure to encourage tactile interaction. The result was a 4pp cover with an 8pp stitched-in section, polywrapped with the peel-and-reveal elements clearly exposed to coax the recipients to open the pack. The cover was printed sheetfed, with the text printed and folded inline on a web press. The piece was engaging and interactive, leaving judges impressed on many levels: “The entry showed what is possible if, rather than just taking a brief and delivering the basic requirement, a printer looks at ways to add value and, importantly, deliver a return for the client.”
Eclipse 4DM
www.eclipse4dm.com 01536 416426
Highly commended
Pureprint Group
www.pureprint.com 01825 768811
Škoda wanted to create a “doormat stand-out” mailing for its Yeti car and the S-shaped brochure that popped out of the envelope really delivered. The client was won over not only by the creative fireworks but also by the production, in particular finishing quality and accuracy given the weight of material, size and number of folds. Judges insisted: “The standard of all the DM entries was exceptional, so to be commended is no mean feat.”
Finalists
- Eclipse 4DM
- Pureprint Group
- Real Digital International
- The Lettershop Group (part of the YM Group)
Category sponsored by Maillinx by Paperlinx
