Arjowiggins Graphic is supporting SOS Children's Villages charity as part of its latest Cyclus campaign entitled 'Do you believe in recycling?'
For each sample pack of Cyclus paper requested, Arjowiggins will donate an A4 exercise book produced on the 100% recycled stock to Rwandan schools.
Around 1,649 children in elementary education across Byumba, Gikongoro, Kayonza and Rwanda’s capital Kigali will be helped by the campaign, which is running from September to November 2012.
Arjowiggins intends to expand the campaign in partnership with SOS Children’s Villages across 32 countries in 22 languages, which will see 61,500 mailers and 9,400 sample packs sent out.
Arjowiggins marketing manager Angela De Vorchik said: "This campaign gives Arjowiggins Graphic an opportunity to deliver a positive social impact beyond the promotion of sustainable manufacturing, namely supporting the education of children in poverty.
"The whole creative behind the campaign perfectly visualises the 100% environmental commitment that is so integral to the Cyclus brand."
Doing your bit for charity? Email tim.sheahan@haymarket.com
