Cross-media
A printer's roadmap for the communications landscape
Keeping up to speed with the latest developments in digital communications is no mean feat. Take your eye off the ball for just a short while and, as others enthuse knowledgeably - and perhaps a tad...
Social firms work hard to be 'likeable'
Networking websites offer a low-cost way to improve sales performance and raise your profile.
Confidence crisis is print's opportunity
In tough times, marketing budgets are typically the first to be squeezed. And this, as any printer working with marketers will tell you, has certainly held true over the past few years.
Communisis buys content marketing specialist
Communisis has increased the size of its design division by around 15% with the 7m acquisition of Editions Publishing.
Print and digital must team up to re-energise both media
At the beginning of the month, newspaper publishing giant News UK catapulted itself onto a new platform of cross-media potential and made the industry as a whole sit up and take notice.
Tesco appoints new head of print buying
Retail giant Tesco has a new head of marketing procurement for print, paper and post following the departure of Katleen Pelsmakers.
Study highlights importance of catalogues
Printed catalogues still have an important role to play in the multi-channel marketing age, according to a new report published this week, although more needs to be done to promote their use, it...
Modus targets cross media growth with agency deal
Modus Creative has bought local web design agency Blue Tesla Marketing as part of a strategy to immerse itself in cross-media and more than double its turnover to £3m over the next three years.
Big names line up for Cross Media 2013
Big-name speakers in print and marketing have confirmed they will talk at Cross Media 2013, which features more than 50 seminars in five theatres for the two-day event.
Inc Direct revamps print offering
Inc Direct has upgraded its digital print production facilities as a result of the company's successful embrace of cross-media, which it said was now "pulling like a train".