Marketing

The digital business card can automatically generate a contact in the recipient's phone

Vpress unveils new digital business cards

Vpress has unveiled its new digital business card product, called Vdocs, which share contact details quickly through QR codes on clients’ smartphones.

Since its recovery from the pandemic, direct mail has seen a slow decline. Source: AA/Warc

UK advertising spend holds up under pressure in 2022

Steady growth in the amount spent on advertising in the UK throughout 2022 has allowed the industry to keep pace with inflation, according to research, with certain print sectors seeing a big boom.

Morrison and Smith at the ribbon cutting ceremony

MetroMail rebrands and boosts capabilities

MetroMail has rebranded as CustomerKNECT to better reflect its wider offering, with the business also embarking upon a major £12m spend that includes upgrading its ‘white paper in’ production setup...

Screaming Colour: speculation over possible sale

Administration confirmed at London printco

Administrators are now officially in place at Screaming Colour.

DCS London used the Iridesse's full range of colours, including metallic silver and gold

British printers scoop two in worldwide Xerox awards

British printers won two of the nine prizes available at Xerox’s Best of the Best Awards, where the manufacturer celebrates the best use of its products from around the world.

Consumers said they were significantly more likely to read a letter than an email

Research: direct mail has premium status with public

Direct mail remains a powerful force in the marketing mix, according to new research showing that consumers still retain a strong connection with physical marketing.

Helen James: PSE’s family-run ethos and core aims are a perfect fit

PSE appoints HR lead

PSE Offline Marketing has appointed a new head of HR on the back of strong growth and in anticipation of further expansion to come.

HH Global Group: focus on tech-enabled creative production and procurement

HH sales top £1.5bn

Sales at HH Global have soared past the £1.5bn mark on the back of its string of acquisitions, and profitability at the group is also vastly improved.

The chocolate's plastic-free packaging is printed on an HP Indigo

WTTB launches personalised chocolate offering

Where The Trade Buys (WTTB) has added chocolate products from Tony’s Chocolonely to its personalised B2B print offering.

Penny Black claims to win brands an additional £2 in revenue per recipient

Agfa-born marketing venture Penny Black wins £1.3m investment

Personalised e-commerce packaging start-up Penny Black has raised a further £1.3m after going independent from Agfa in April 2022.