Marketing

Investment in AI and machine learning is a priority for many businesses. Image: Smithers

Lack of confidence holds back AI adoption by SMEs

Nearly half of SMEs (43%) do not plan to innovate with AI in the next year, largely because of a lack of confidence among business owners in the safeguards in place to protect society, according to...

Creating a culture of timely payment could boost the economy by £2.5bn

Leading marketing services group significantly extends payment terms

One of the UK’s biggest marketing services providers has extended its minimum supplier payment terms to 180 days full term.

Parry Jones appointed CEO of The Specialist Works

Parry Jones has been appointed CEO of media planning and buying agency The Specialist Works and its parent company What’s Possible Group.

JICMail launches Discovery 3.0 and highlights best practice cases

JICMail, the joint industry currency for ad mail, launched the latest update to its Discovery tool while users shared ways they use the data at a breakfast event held in London yesterday (1 November).

TFL launches monster £2.5bn OOH tender

Transport for London (TFL) has launched a massive ten-year, £2.5bn tender that encompasses all of its out-of-home advertising assets.

Business inspection: Combining two teams for premium performance 

Perhaps it’s Carl Garnett’s successful side-line in motor racing that fuels his inability to sit still for long. 

Navigating the social media landscape

The perfect tool to push the boundaries of freedom of speech or the devil’s own work.

Assessment periods on average take around 18 months to two years to complete

Communisis in talks over potential sale

Communisis has confirmed it is in advanced talks with a number of potential buyers, as its US parent company enters Chapter 11 bankruptcy protection for the second time in 14 months.

Global's OOH production gateway causes consternation

A row has erupted in outdoor advertising after media giant Global decided to implement a print production gateway for the sites it controls.

Walstead prints for a host of leading brands and media groups

Walstead reports on 2022

Net sales at Walstead Group were up 11% last year, but operating margins slipped in the face of “huge and volatile” increases in input costs at the pan-European business.