Marketing

Pro Carton has launched a campaign to make cartonboard an official term after it was found that despite universal use of the material, the word is broadly unrecognised.

Workflow management, digital integration and growth marketing strategies will feature in the EFI Connect conference in Las Vegas later this month.

Jeremy Walters, chief executive at Paragon Customer Communications (UK, Ireland and Luxembourg), shares his thoughts on the decade ahead including the opportunities to be found in leveraging customer...

HH Global has reported a revenue increase of 17.7% in its Q2 results.

The global digital print market will reach a value of $225bn (£171bn) by 2029 – up substantially from $103bn in 2014 – according to new research from Smithers.

An award for young talent trying to get a foothold in the data and marketing industry has been won this year by two students from Edinburgh Napier University, with judges applauding the high quality...

Former Watkiss Automation communications director Jo Watkiss has died at the age of 59.

Gartner has predicted that 80% of marketers will abandon personalisation efforts by 2025 due to lack of ROI, the complexities of customer data management or both.

Investment firm Blackstone Tactical Opportunities is to make a £100m strategic minority equity investment in HH Global.

In the current trading climate most printers spend more time fretting about retaining their existing customer base than focusing on winning new customers. However, it’s a harsh commercial reality that...