Cross-media

EFI launches high-speed Vuteks and revamps cross media offering

EFI has launched two reconfigured Vutek HS hybrid flatbed/roll-to-roll printers developed for high-volume out-of-home applications and revamped its cross-media software suite.

Reality check for Blippar co-founder

Blippar co-founder Ambarish Mitra has suffered reputational damage after it emerged his CV included false claims.

Improving outlook signals better DM weather ahead

Evidence that print is making something of a comeback, in the marketing sphere at least, continues to grow more and more convincingly.

St Ives shares tank on profits warning

St Ives shares almost halved to a new 52-week low after the group warned on profits for this financial year and next.

Cross-media first for Rugby World Cup

The Rugby World Cup – which starts today – will provide a unique opportunity to measure the effectiveness of cross-media engagement combining print and digital media.

Teamed with comms tech, print can perform marketing magic

Near-field communication (NFC) has been primed to become ‘the next big thing’ in technology circles for a few years now and it has been pushed further into the mainstream over the past few weeks with...

Print is still the consumer’s choice when it comes to reading

Independent research commissioned by paper pressure group Two Sides has revealed consumers much prefer to read news and magazine content, complicated information and bills in print rather than on...

Latest studies reveal a real feeling for print products

Once upon a time print was the only mass media around. If anyone wanted to convey information or ideas – whether fact or fiction, for business or pleasure, or selling and telling – then print was the...

Expand your mindset to deliver it all

The hardest part was the change in mindset.” Two years ago, Simon Tabelin was managing director of a five-staff print business operating out of a basement in West Hampstead. Today he is managing...

New strategy at Grafenia

Grafenia has switched strategy and expects its Marqetspace and Nettl offerings to become “the mainstay” of the group’s business over the next three years.