Warc
UK ad spend rose 10.4% in 2024
UK ad spend showed strong growth in 2024, rising 10.4% to a total of £42.6bn. Growth of 6.3% is predicted in 2025, and 5.6% in 2026, with forecasts downgraded slightly thanks to the destabilising...
UK ad spend to reach £10.5bn during festive season
Advertisers are expected to spend a record £10.5bn during the festive season, according to new data released by the Advertising Association (AA) and WARC, with an uptick expected for out-of-home...
Global ad spend to top $1trn for first time
Global advertising spend is due to breach the $1trn (£760bn) mark for the first time, thanks to massive growth in spending through tech giants Meta, Amazon and Alphabet.