JICMail scales up Response Rate Tracker
JICMail has scaled up its Response Rate Tracker for 2024, revealing new direct mail and door drop benchmarks from over 2,300 campaigns and 13 contributing organisations – up from six last year.
Mail drove 40% conversion rate from site visit to purchase in Q4 2023
JICMail, the joint industry currency for ad mail, has released its data for Q4 2023, which found that despite continued challenging trading conditions for retailers, mail played its part in delivering...
CFH ups capabilities with Xerox investment
CFH has enhanced its printing capabilities with investment in Xerox technology including an Iridesse digital press and a Versant 4100 digital press as well as the FreeFlow Core and FreeFlow Vision...
Mail effectiveness increases in Q3
JICMail, the joint industry currency for ad mail, has released its data for Q3 2023, which revealed that 6% of mail prompted a purchase in Q3 2023, up from 5% a year ago.
SMP welcomes new attention data on value of mail
The Strategic Mailing Partnership (SMP) has welcomed new data on the relationship between attention and mail to reflect the power of mail’s engagement as a marketing channel.
Whistl upgrades Leafletdrop as cookies phase out looks to benefit print
Marketers are starting to re-evaluate the efficacy, use, and mix of their marketing channels due to the phasing out of cookies in digital advertising according to Whistl Doordrop Media (DDM), which...
Data Mail Solutions doubles Canon fleet in factory move
Data Mail Solutions (DMS) installed two new Canon engines after moving operations to a new factory in Crawley, West Sussex in June.
Going postal
When the Communication Workers Union (CWU) announced members who worked for Royal Mail planned to strike on four different days in August and September it was viewed by many as a minor irritation...
CFH Docmail staff lead the charge on flu immunisation
Staff at CFH Docmail got their flu shots yesterday (12 November), with the aim of encouraging local businesses to follow suit.
Royal Mail seeks injunction to stop postal strike
Royal Mail is seeking an injunction to stop a strike by the Communication Workers Union (CWU) over job security and employment conditions, citing “potential irregularities” in the ballot of its...
CWU hits back at Royal Mail request to delay strikes
The Communication Workers Union (CWU) has responded strongly to Royal Mail’s offer to enter into discussions without preconditions if the union provides a binding commitment to remove the threat of...
Royal Mail workers vote for strike action
Royal Mail is facing its first strike in a decade after the majority of Communication Workers Union (CWU) members voted in favour of action.