Nazdar celebrates centenary of innovation

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Nazdar's new brand identity
Nazdar's new brand identity

Inks and coatings manufacturer Nazdar celebrated the 100th anniversary of its foundation with the official launch of a refreshed brand identity.

Nazdar said its new look reflects the company's celebratory milestone and its commitment to innovation and growth as it embarks on the next 100 years.

Ideas born over a cold one aren’t to be taken seriously are they? Well, they are when you’re talking about John Pottage senior and Ed Owens.

Legend has it that on a blustery Chicago night in 1922, the pair sat together enjoying a beer at their favourite Bohemian bar, ruminating on their futures. When the conversation turned to a unique and obscure decorative process known as screen printing, they hit upon an idea: starting a company to provide screen printing ink.

Immediately, Pottage committed $1,000 to the venture, and the conversation shifted to naming the enterprise. As they contemplated this question, they noticed a coaster on the bar imprinted with the word “Nazdrovia”, the Bohemian word for success.

Today – and 100 years and millions of dollars later – these events have grown into Nazdar, one of the largest printing inks manufacturers in the world.

With manufacturing plants in Shawnee, Kansas and Stockport, UK, and a worldwide distribution network, Nazdar manufactures the most comprehensive range of ink solutions in UV, UV-LED, water-based and solvent-based technologies for the printing industry.

So, perhaps it’s time to pour yourself a cold one and ruminate on who should be your business’s next ink partner.

For more information, visit nazdar.com.