The firm has divided its offering into four families: vehicles and transportation, architecture, signage, and functional.
A new product selector tool has been optimised for use on smartphones and tablets, allowing selections with “only a few clicks”.
Ritrama said it expected the tool to become “the daily companion of every printer”. Its catalogue and website have been redesigned to help guide customers to the best product for their needs, based on the type of application and required duration of the graphics.
The firm is exhibiting on stand A4-P57 at Fespa, which is being held at Messe Munich until Friday 17 May.