The 1975 launch fashion sustainability initiative

English pop-rock band The 1975 have pledged to reduce waste of ‘fast fashion’ clothing by reprinting over old band merchandise.

The act plan to reprint new album logos on top of old, repurposed merchandise in a bid to reduce the fabric waste they are responsible for.

Frontman Matty Healy shared a video on Instagram of the revamped t-shirts, which were originally printed for a 2013 tour, and said: “We are not making new shirts for now. Unsustainable.

“This run is all old shirts (first album, early tours, etc) that we had kept and have reprinted as your NOACF [upcoming album Notes on a Conditional Form] shirts.”

While the reprinted merchandise will be available to buy, the band have also offered fans the opportunity to take their old band t-shirts to the Reading and Leeds festivals where they can be reprinted with the new album logo for free.

Latest comments

© MA Business Limited 2020. Published by MA Business Limited, St Jude's Church, Dulwich Road, London, SE24 0PB, a company registered in England and Wales no. 06779864. MA Business is part of the Mark Allen Group .