Pixartprinting unveils ready-made POS service

Simon Nias
Wednesday, December 3, 2014

Pixartprinting has added a range of themed point-of-sale (POS) products, Pixartprinting Projects, to its web-to-print store.

The range, which includes vinyl canvases, 3D profiles made from honeycomb cardboard panels, display cubes, window stickers and hanging displays, comes with preset graphics based on specific themes.

For the launch these include a winter theme, Land of Ice, and a woodland-inspired theme, Forest Walk; Pixartprinting also plans to add the Yuletide themed Christmas Carol and a fourth range, Fantasy Tales, based on "the realm of imagination".

The Italian web-to-print specialist said the product line was created for small businesses, retail chains and agencies looking for a one-stop shop for POS and display graphics.

While the items are available in different sizes and finishes, the graphics are fixed. Pixartprinting said the range was "customisable" in the sense that clients could select their own mix of products to personalise their office or retail space.

Pixartprinting sales and marketing director Andrea Pizzola said: "This new project was conceived as a 'ready-made' range offering pre-decorated, easy-to-assemble products.

"It's a formula particularly appreciated by our customers for certain products, for example when they need last-minute solutions for temporary displays."

The full product range and pricing can be viewed at pixartprinting.co.uk/shop-window-display.

Pixartprinting, which was acquired by Cimpress (owner of Vistaprint) earlier this year, runs seven Durst Rho P10 printers, including four Rho P10 200 flatbed printers and three Rho P10 320R roll-to-roll printers.

In addition to the Durst wide-format devices, Pixartprinting used HP Latex printers for the window stickers; cutting was done on a range of devices, including Esko Kongsberg, Zund and Burkle.

Pixartprinting launched a range of Christmas boxes and cardboard Christmas trees in 2012, which it expanded into an Easter range in 2013. The boxes were printed on 1.4mm-thick E-type corrugated board using the firm's Rho P10 200 printers.

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