Out-of-home Printer of the Year: VGL

PrintWeek Team
Monday, October 22, 2018

VGL put the ‘ooh!’ into OOH print with five Mamma Mia bus wraps with rainbow glitter vinyl that give a shimmering illusion of movement when hit by light. A Sky building wrap meanwhile featured giant images of racing car driver Lewis Hamilton, footballer Paul Pogba and cricketer Joe Root.

www.vgl.co.uk 0118 922 1300 

“A very well thought out entry with excellent case studies,” reckoned the judges. The vinyl specialist in Reading, Berkshire, produced graphics for Beefeater Pink in Oxford Circus – a first for underground graphics involving strawberry-scented posters at exit corridors and a vinyl wrapped escalator. Working with Clinique and Luton Airport, VGL celebrated International Women’s Day with graphics on stairwells, headwalls, floors and escalator glass panels. That was the airport’s largest single-brand activation, and this is VGL’s first OOH category win.

Highly commended

SMP Group

www.smpgroup.co.uk 020 8855 5535 

An 8m-high graphic for Benetton’s flagship store on Oxford Street almost helped last year’s category winner reach the PrintWeek pinnacle again in 2018. “Impressive collaboration with clients delivered great results,” said judges of VW backlit roadside posters, 7m-high Andy Warhol structures and trippy graphics for the Samsung Galaxy smartphone. The last project involved lasers and mirrors near Tower Bridge to create a spectacle that made national news and 22 million social media impressions.

Finalists

Augustus Martin

SMP Group

VGL

 

 

Please note: We are currently doing some essential maintenance on our Disqus integration. As a result it may not be possible to post new comments or they may not immediately appear - full service should resume by 4 October.

Printweek welcomes informed debate, but all comments must comply with our house rules which can be read here: A-Z of using the Printweek forums

LATEST COMMENTS ON PRINTWEEK

© MA Business Limited 2023. Published by MA Business Limited, St Jude's Church, Dulwich Road, London, SE24 0PB, a company registered in England and Wales no. 06779864. MA Business is part of the Mark Allen Group .