What’s at the top of your Christmas wish list this year?
That I could be spared another conversation on Boris, Brexit or Trump!
As the decade draws to a close, what trend do you think the 2010s will be remembered for?
The emergence of digital technologies in all their guises. Apps, digital print, digital marketing; all were in their infancy when the decade kicked off
What do you think will represent the single biggest opportunity for printers in the next decade and why?
Actually listening to customers and being best placed to deliver the broader solutions they need; in some come cases getting them to reduce print runs
What do you think will represent the single biggest threat for printers in the next decade and why?
The accelerated growth of new media which enable clients to communicate across a range of platforms
What’s the one thing that the industry should do more of, or do better, in the 2020s?
The focus needs to be on service, not print technology. In a climate of shorter lead times, lower quantities and print being only one of conflicting drains on client budgets, the dialogue needs to be broader and better informed to effectively engage clients
What was your biggest disappointment in the 2010s?
The impact of rising raw material costs and the oversupply that created stagnant or declining selling prices for our products
What was your highlight of the decade?
Other than the Scotland:England six nations match at Murrayfield in February 2018, it’d need to be the expanded breadth of our client base coupled with our own diversification strategy that introduced so many interesting solution considerations that print alone could not have delivered
We can't believe we're asking this question for the third year running: what is your one-word view on Brexit?
Madness
What was the best piece of advice you have ever been given?
A smile costs nothing
What if anything will you do differently in the new decade?
Get on the print floor more. It’s a great reminder of the added value we bring and our differentiator in the market place
What is the earliest Christmas present you can remember receiving as a child?
An Action Man – the one with the draw string vocal in his chest
